115: 16 Million Views on YouTube – Attorney Jeff Hampton’s Guide to Growing Your Law Firm with Video

Ten Golden Rules Internet Marketing for Law Firms Podcast

Today, we’re diving into the YouTube strategies that transformed Jeff Hampton’s business and can do the same for yours. My guest today, Jeff Hampton is founder of two highly successful law firms in Texas. Jeff shared invaluable insights into leveraging YouTube as a powerful tool for law firm marketing. He walked us through his YouTube journey, from starting during the pandemic to using video content to attract high-quality leads and grow his business. Jeff emphasized how he used targeted video strategies, including long-form and short-form content, to build trust, drive traffic, and ultimately convert viewers into clients. His advice on focusing content around the 20% of practice areas that generate 80% of revenue is a game-changer for law firm marketing.

We also dove deep into how attorneys can tap into AI and automation for content creation, email marketing, and even using custom AI bots to analyze client sentiment. Jeff highlighted the importance of creating valuable content, giving away insights to build trust, and using retargeting strategies to engage leads long-term. Whether you're a seasoned law firm or just starting out, Jeff’s marketing strategies offer practical and actionable steps to grow your legal business through digital channels.

Key Topics

• 02:02 Jeff’s background as a prosecutor and the value of trial experience.
• 02:27 His second law firm, STR Law Guys, which provides nationwide asset protection strategies for Airbnb owners.
• 02:55 Jeff’s personal growth journey and how he applied marketing strategies from outside the legal field to his law firms.
• 04:17 The importance of adopting new marketing philosophies and strategies to stay competitive.
• 05:07 Marketing groups and Masterminds, highlighting the value of email marketing and lead magnets.
• 05:55 The importance of visibility, trust, and retargeting in marketing strategies.
• 07:35 The challenges of managing multiple businesses, particularly when they are different types of law.
• 08:15 The strategic decision to have separate websites for his criminal defense and asset protection businesses.
• 08:45 The importance of understanding the ideal customer avatar and building relationships with influencers in the asset protection space.
• 09:05 How he built a seven-figure business by providing value to other influencers and hosting webinars.
• 10:15 Tips for asset protection for Airbnb owners, including the importance of insurance and the right type of LLC.
• 10:45 How sharing your expertise openly attracts clients who value your implementation, while DIY clients, who are often problematic.
• 12:17 Sharing enough insider information to build trust and curiosity, but not everything, you create a more customer-friendly approach that leads to referrals and increased interest in your services.
• 14:45 The benefits of holding companies from states like Wyoming, Nevada, Texas, and Delaware.
• 15:15 The importance of privacy and charging order protection for multi-state investors.
• 15:58 Prioritizing hiring a top-level integrator to handle operations and growth, allowing the focus on strengths in marketing and relationship building.
• 18:27 Discovering YouTube as a marketing tool during the pandemic.
• 19:35 How he started creating videos on narrow content related to his 20% practice areas that made 80% of his revenue.
• 20:24 The initial success of his videos, including receiving phone calls and tracking calls from YouTube leads.
• 21:00 The importance of providing value in videos and using specific call rail numbers for tracking.
• 23:14 How YouTube is pushing to make it more available and push creators out on television.
• 25:01 How YouTube search helps improve both YouTube and Google rankings, drives website traffic, and increases engagement by keeping visitors on your site longer.
• 26:47 Harnessing the power of YouTube’s algorithm by creating content that aligns with your audience, and start optimizing your videos to boost engagement.
• 28:30 Strategies for leveraging YouTube shorts.
• 29:46 The importance of longer-form videos for building trust and creating a binge-watching effect.
• 33:30 The importance of storytelling in videos and providing a narrative that resonates with viewers.
• 34:06 Steps for what’s key for long-form videos. Hook, set the stakes and payoff.
• 38:04 Getting past the mindset of recording and start getting content out.
• 40:13 The use of end screens to create a seamless viewing experience and increase viewer engagement.
• 44:10 How he uses custom AI bots to analyze comments and generate new video ideas based on viewer sentiment.
• 46:31 The importance of storytelling and empathetic communication in legal videos.
• 49:45 Treat your YouTube as a media arm of the business and adopt a creator mindset.

Resources Mentioned

Books:

1. "Who Not How"
2. "Traction"
3. "Get A Grip"
4. "Storyworthy" by Matthew Dicks

About Jeff Hampton:

Jeff Hampton specializes in helping real estate investors protect their assets through comprehensive strategies, while also coaching investors on the amazing power of short-term rentals to change lives by creating generational wealth. He is a former litigator who knows what works thanks to over 100 jury trials over the last 20 years. Jeff is the founder and partner of STR Law Guys, which provides asset protection and real estate services to short-term rental owners across the country. He started and scaled three law practices from zero to multiple seven-figures. A husband and father of four children, Jeff himself is a real estate investor with a six-figure passive income through a portfolio of short-term rental investments.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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