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Creating a Content System: From Blog Posts to Podcasts, How RudderStack Fuels Customer Acquisition
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Welcome to "Own Your Voice" with your host, Franklin McGuire Jr. In this episode, a special guest, Brooks Patterson, a content marketing expert from RudderStack, a customer data platform, joins us.
Brooks shares insights into their holistic approach to content marketing, focusing on leveraging SEO and creating different types of content to engage their target audience of data engineers and leaders. They discuss the challenges of marketing to a technical audience and emphasize the importance of delivering valuable and relevant content.
They delve into the core components of RudderStack's content strategy, including their blog, directories catering to different stages of the customer journey, product-oriented pages, learning center, and knowledge base. Brooks shares how they use data analysis to evaluate the effectiveness of their content strategy and generate new ideas for experiments.
Moreover, Brooks talks about their well-established podcast, the Data Stack Show. They highlight the importance of creating interesting content for the audience rather than solely focusing on product promotion. They share the challenges of starting and maintaining a podcast, the investment required, and the balance between promoting the product and respecting the audience's engagement.
Join us as we explore the world of content marketing, podcasting, and empowering your voice in this fascinating and informative episode of "Own Your Voice."
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