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30. The secrets to scaling your business | Phill Robinson
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In this episode of The Difference Engine, we sit down with a major figure in the global software industry - Phill Robinson. With a career spanning multiple continents and as the CEO of Velocix, IRIS, and Exact, Phil's contributions to the tech world has been monumental.
Today, he’ll share what he learnt from working in the heart of industry giants including Oracle, Sybase, Siebel, and Salesforce.
We’ll also delve into his latest venture: Boardwave. A unique community aimed at helping Europe compete with Silicon Valley and create the next generation of tech category leaders.
What to look forward to:
00:10 Phill Robinson introduction
01:22 Boardwave: addressing Europe’s category creation deficit
18:28 The lessons of serial category leadership
29:37 Grinds my gears - unicorns
33:33 Why authenticity matters if you want to be different
There is more information on how to design your category on our blog
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