6 - From Profit to Pennies: Understanding the Cash Flow Conundrum with Cash is Clear's David Safeer

Leaders of Lasting Impact

Your host, Matthew Pohl, talks with the Founder and CEO of Cash is Clear, David Safeer. David's professional journey began in the corporate world, where he worked for industry giants like Kodak and Morgan Stanley. It was here that he honed his skills in devising strategies to increase profits. However, after being laid off, David decided to shift his focus to small and medium-sized businesses. He realized that despite their profitability, many of these businesses were grappling with cash flow issues.

David's transition from corporate America to helping small businesses was not just a career change, but a passion project. He found immense satisfaction in helping struggling business owners turn their situations around and achieve financial stability and growth.

David emphasizes the importance of understanding cash flow and dispels the myth that selling more is always the solution to cash flow problems. He provides an example of how rapidly growing companies can face cash flow issues due to increasing costs and contract obligations.

David primarily works with businesses ranging from $1 million to $10 million in revenue. He identifies common symptoms of cash flow issues such as struggling to make payroll or rent payments, increasing debt without a plan, and experiencing declining profits. He also notes that rapidly growing sales can be challenging for cash flow if not properly managed. However, he adds that even businesses with flat sales can face cash flow problems if they are not planning for the future.

To learn more about David's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Matthew's work? Check out his website at https://www.rewildgroup.com/.