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内容由Brian Marks & John Young, Brian Marks, and John Young提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Marks & John Young, Brian Marks, and John Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Cruisin’ Through a Crisis: Xpertainment CEO Gordon Ho

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Manage episode 413428066 series 3525131
内容由Brian Marks & John Young, Brian Marks, and John Young提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Marks & John Young, Brian Marks, and John Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

All aboard for some harrowing tales from the early days of Covid. Gordon Ho, a marketing whiz and crisis communication pro, shares stories of critical decisions made during a time of utter crisis. When the Diamond Princess cruise ship was stuck in Yokohoma Japan during one of the earliest outbreaks of COVID 19, thousands of passengers and crew were quarantined and information changed hourly. We start the voyage with some air travel, covering Boeing recent door-busting crisis. But don’t worry, John and Brian keep things light, covering Gordon’s career highlights, like scouting out a chocolate program and getting a generation of kids hooked on disappearing Disney classics. Brian seeks an oracle for a future Hopelessly Unattainable Guest.

Key topics & chapter markers

00:27: Reviewing Boeing’s current crisis

03:12: Snap Decision: Did Boeing handle it OK…and how soon is too soon?

06:32: Lightning Round: which corporate PR crisis was a better nightmare scenario?

09:06: Meet Gordon Ho

16:44: Terror at sea: early Covid strikes the Diamond Princess cruise ship

39:42: Before Covid…the greatest job in the world

47:28: Growing a market through scarcity at Disney

51:49: Dear Hopelessly Unattainable Guest

Background content

What's going on with Boeing planes? - Mashable

Chronology of COVID-19 Cases on the Diamond Princess Cruise Ship and Ethical Considerations: A Report From Japan - National Library of Medicine

27 Days in Tokyo Bay - Wired

Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis - Harvard Business Review (for purchase)

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

  continue reading

13集单集

Artwork
icon分享
 
Manage episode 413428066 series 3525131
内容由Brian Marks & John Young, Brian Marks, and John Young提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Marks & John Young, Brian Marks, and John Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

All aboard for some harrowing tales from the early days of Covid. Gordon Ho, a marketing whiz and crisis communication pro, shares stories of critical decisions made during a time of utter crisis. When the Diamond Princess cruise ship was stuck in Yokohoma Japan during one of the earliest outbreaks of COVID 19, thousands of passengers and crew were quarantined and information changed hourly. We start the voyage with some air travel, covering Boeing recent door-busting crisis. But don’t worry, John and Brian keep things light, covering Gordon’s career highlights, like scouting out a chocolate program and getting a generation of kids hooked on disappearing Disney classics. Brian seeks an oracle for a future Hopelessly Unattainable Guest.

Key topics & chapter markers

00:27: Reviewing Boeing’s current crisis

03:12: Snap Decision: Did Boeing handle it OK…and how soon is too soon?

06:32: Lightning Round: which corporate PR crisis was a better nightmare scenario?

09:06: Meet Gordon Ho

16:44: Terror at sea: early Covid strikes the Diamond Princess cruise ship

39:42: Before Covid…the greatest job in the world

47:28: Growing a market through scarcity at Disney

51:49: Dear Hopelessly Unattainable Guest

Background content

What's going on with Boeing planes? - Mashable

Chronology of COVID-19 Cases on the Diamond Princess Cruise Ship and Ethical Considerations: A Report From Japan - National Library of Medicine

27 Days in Tokyo Bay - Wired

Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis - Harvard Business Review (for purchase)

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

  continue reading

13集单集

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