Scaling Creative Output with Superside’s Philip Maggs

Brand Bots: AI Marketing Podcast

Today, we're thrilled to have a special guest, Philip Maggs, Creative Director and Head of New Horizons at Superside. Superside is the leading Creative-as-a-Service (CaaS) company, and has been pivotal in assisting over 450 ambitious brands in achieving outstanding design and creative outcomes at scale. From major corporations like Meta, Google, and Amazon to iconic brands such as Coca-Cola, Nike, and Rolls Royce.

By offering a design subscription service, Superside enables teams to overcome design bottlenecks, accelerate their pace, and drive more consistent creative performance across advertising creative, brand design, video production, and more.

As a long-time Superside client myself, I can personally attest to their remarkable capabilities. Think of Superside as a NASCAR pit crew of designers, ready to enhance your existing team's output or serve as an autonomous creative and design powerhouse.

In this conversation Phil and I discussed Superside’s approach to AI at scale across its hundreds of employees and clients. We get into the ways AI is being integrated into their branding and marketing workflows, the evolving role of creative professionals in this AI-driven landscape and the operational intricacies and challenges of embedding AI into business processes and Phil shares some of his favorite AI lifehacks. All here on today’s episode of Brand Bots with Philip Mags of Superside.

SHOW NOTES

AI Tools and Applications:

• Superside - Phil’s company, a fantastic design at scale company (superside.com)
• MidJourney
• Stable Diffusion
• Comfy UI - A user interface layer or toolset used within stable diffusion for specific tasks.
• 11 Labs or Play HD - Tools used for creating voice overs, possibly referring to AI-powered voice synthesis platforms.
• Adobe Acrobat - Software by Adobe that allows interaction with PDFs, now with AI features for querying content.
• Figma - A web-based graphics editing and user interface design app.
• Runway - An AI software platform that offers creative tools, including video gen and motion brush for animation.
• Magnifique - An upscaling tool, used for improving image resolutions.
• After Effects - Adobe's digital visual effects, motion graphics, and compositing application used in the post-production process of film making, video games, and television production.
• Craiyon AI - Image gen tool

Other Tools, Platforms

• Zapier - An online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more than 2,000 others.
• Seth Godin - An author, entrepreneur, marketer, and public speaker known for his work in marketing and the post-industrial revolution.

Rory Flynn, Midjourney Super Expert, recommended courses

• Ultimate Midjourney Beginners Guide Pack. (Everything You Need to Become a Midjourney Intermediate) https://gumroad.com/a/602629075/ofqwei
• Ultimate Midjourney Intermediates Guide Pack. (Intermediate to Pro in Less Than 3 Hours)
• https://gumroad.com/a/602629075/zlils
• Ultimate Midjourney PRO Creator Kit. [29 Guides To Hack Visual Content Creation with Midjourney] https://gumroad.com/a/602629075/utbksc

Things to Check Out:

• Where to Start with Creative AI (Superside) https://www.youtube.com/watch?v=F2bYh-fGOXs
• How Voice AI Generators Are Changing the Creative Industry https://www.youtube.com/watch?v=f81dlrP4u4I

Follow Phil & Superside here:

• LinkedIn: https://www.linkedin.com/in/philmaggs/
• YouTube: https://www.youtube.com/@SupersideHQ