))
12 - Understanding the Power of Neuromarketing in Product Design with RemotelyMe's Bill Reed
Manage episode 412857045 series 3545912
内容由Thomas Watkins提供。所有播客内容（包括剧集、图形和播客描述）均由 Thomas Watkins 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on the other hand, focuses on understanding market needs, and competition, and ensuring the right messaging. Strategic marketing, often at the executive level, involves long-term planning and direction for the company.
For a product to achieve success, it's crucial for marketing to play an integral role in its development. Bill emphasized the importance of product marketers being in sync with the product management team. This collaboration ensures that the company's offerings are aligned with customer feedback and market trends. Creating a messaging guide is a pivotal step in this process, as it ensures consistent and effective communication of the product's value proposition.
Learn more about Bill's work HERE.
Connect with Bill on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
Learn more about Thomas's work at 3Leaf HERE.
15集单集
分享
