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Sipping Success with Aaron Kendeall, Whiskey Distiller and Brand Owner

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Manage episode 429137637 series 3552426
内容由Mushroom Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Mushroom Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Episode Summary:

In this episode of Sipping Success, host Casey Haakinson interviews Aaron Kendeall, a seasoned whiskey distiller, brand owner, writer, and consultant. Aaron shares his extensive experience within the spirits industry, detailing his journey from journalism to whiskey production. He discusses the historical and cultural influences on whiskey making, insights on navigating industry challenges, and his diverse roles in marketing, distillation, and brand consultancy.

Key Topics Discussed:

1:00 Min - Aaron Kendeall's career path and experiences in the spirits industry: Aaron shares his diverse journey in the spirits industry, starting from his roots in journalism and transitioning to roles in marketing and whiskey production. He discusses his experiences working with international producers, earning certifications, and traveling to study whiskey-making techniques worldwide.

4:00 Min - Historical and cultural aspects of whiskey production in various regions: The podcast delves into the historical significance of whiskey production in places like Western Pennsylvania, Scotland, and Japan. Aaron explains how regional traditions, resources, and historical events have shaped the unique characteristics of whiskey in these areas.

7:00 Min -Adapting to industry changes and challenges: Aaron highlights the various challenges he has faced, including navigating the complexities of the three-tier system and adapting to market changes. He shares how the pandemic influenced the craft whiskey market and the importance of having a long-term vision in whiskey production.

11:00 Min - Insights into the whiskey production process: The discussion includes a detailed look at the whiskey production process, from fermentation to distillation and maturation. Aaron emphasizes the importance of understanding the science behind whiskey-making and the regional factors that influence flavor profiles.

16:00 Min - Current trends and developments in the whiskey industry: Aaron identifies key trends such as the premiumization of whiskey, the rise of craft distilleries, and innovative barrel finishing techniques. He recommends resources like the American Craft Spirits Association and the American Distilling Institute for staying updated on industry trends.

Conclusion:

Aaron's journey highlights the blend of history, science, and storytelling in whiskey production. His diverse roles and adaptive strategies offer valuable insights for industry professionals and enthusiasts alike. Stay tuned for more enlightening discussions in future episodes.

Contact Information:


Contact Information:

https://www.mushroommedia.io/

https://www.linkedin.com/company/mushroom-media-marketing/

  continue reading

30集单集

Artwork
icon分享
 
Manage episode 429137637 series 3552426
内容由Mushroom Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Mushroom Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Episode Summary:

In this episode of Sipping Success, host Casey Haakinson interviews Aaron Kendeall, a seasoned whiskey distiller, brand owner, writer, and consultant. Aaron shares his extensive experience within the spirits industry, detailing his journey from journalism to whiskey production. He discusses the historical and cultural influences on whiskey making, insights on navigating industry challenges, and his diverse roles in marketing, distillation, and brand consultancy.

Key Topics Discussed:

1:00 Min - Aaron Kendeall's career path and experiences in the spirits industry: Aaron shares his diverse journey in the spirits industry, starting from his roots in journalism and transitioning to roles in marketing and whiskey production. He discusses his experiences working with international producers, earning certifications, and traveling to study whiskey-making techniques worldwide.

4:00 Min - Historical and cultural aspects of whiskey production in various regions: The podcast delves into the historical significance of whiskey production in places like Western Pennsylvania, Scotland, and Japan. Aaron explains how regional traditions, resources, and historical events have shaped the unique characteristics of whiskey in these areas.

7:00 Min -Adapting to industry changes and challenges: Aaron highlights the various challenges he has faced, including navigating the complexities of the three-tier system and adapting to market changes. He shares how the pandemic influenced the craft whiskey market and the importance of having a long-term vision in whiskey production.

11:00 Min - Insights into the whiskey production process: The discussion includes a detailed look at the whiskey production process, from fermentation to distillation and maturation. Aaron emphasizes the importance of understanding the science behind whiskey-making and the regional factors that influence flavor profiles.

16:00 Min - Current trends and developments in the whiskey industry: Aaron identifies key trends such as the premiumization of whiskey, the rise of craft distilleries, and innovative barrel finishing techniques. He recommends resources like the American Craft Spirits Association and the American Distilling Institute for staying updated on industry trends.

Conclusion:

Aaron's journey highlights the blend of history, science, and storytelling in whiskey production. His diverse roles and adaptive strategies offer valuable insights for industry professionals and enthusiasts alike. Stay tuned for more enlightening discussions in future episodes.

Contact Information:


Contact Information:

https://www.mushroommedia.io/

https://www.linkedin.com/company/mushroom-media-marketing/

  continue reading

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