Salt Strong Brothers Joe and Luke Simonds Succeed by Sharing Their Secret Fishing Tips

Celebrating Small Family Businesses

In this richly informative interview, brothers Joe and Luke Simonds share their journey of establishing and flourishing their business, Salt Strong.

Starting with their love for fishing that shaped their business idea, the brothers underline the importance of identifying and solving a problem to generate a successful business. They accentuate placing the customer's convenience at the forefront, creating a strong Unique Selling Proposition and focusing on individual strengths in business operations.

They also discuss the challenges and advantages of working in a family-based business, emphasizing open communication as the key to a healthy business partnership within a family. The conversation wraps up with the brothers' valuable advice on hiring and encouraging non-family employees for growth.

00:00 Introduction and Inspiration Behind the Business

00:27 Identifying the Problem and Creating a Solution

01:04 The Importance of Understanding Fishing Trends

01:48 The Growth and Success of the Business

02:27 The Value of the Membership and Community

06:48 The Role of Technology in the Business

09:00 The Unique Selling Proposition and Business Evolution

17:42 The Shift in Marketing Strategy

18:09 The Power of Offering What Customers Want

18:44 The Importance of Knowledge in Fishing

19:08 Building a Community Around Your Brand

19:27 The Role of Family in Business

19:56 The Journey of Starting a Business with a Sibling

22:23 The Importance of Staying in Your Lane

25:52 The Impact of Hiring the Right People

27:38 The Challenges of Family Dynamics in Business

33:08 The Value of Open Communication in Family Business

You can learn more on their YouTube channel https://www.youtube.com/@Saltstrong and their website, https://www.saltstrong.com/ .

If you're in Central Florida, you can visit their headquarters at 1505 S Lake Shipp Drive, Winter Haven, FL 33880