))
Aligning Sales and Marketing: Strategies and Execution with Trish Balmos
Manage episode 450303799 series 3555321
内容由Marketing Refresh提供。所有播客内容（包括剧集、图形和播客描述）均由 Marketing Refresh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Trish Balmos the President & Founder of Vine Sales Consulting. This episode covers the importance of cohesive brand stories, value propositions, and proper budget allocation.
Listeners will learn about the significance of CRM tools, diagnosing brand and audience issues, and overcoming internal misalignments. Terri and Trish also discuss insights on fostering team cohesiveness, conducting brand audits, and crafting engaging messages. This episode also highlights practical advice for involving sales and marketing early in business planning, the importance of trust and soft skills in team dynamics, and how strategic planning impacts a company's success.
Tune in for a comprehensive guide to achieving seamless communication and cooperation between sales and marketing teams.
Topics Discussed:
- Sales and marketing alignment
- CRM tools and accountability
- Brand positioning and messaging
- Cost of misaligned teams
- Hiring the right sales and leadership roles
- Leadership’s role in fostering trust and communication
- Overcoming misconceptions about sales
To learn more about Trish, connect with her on LinkedIn at: https://www.linkedin.com/in/trishbalmos/
To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/
To connect with Marketing Refresh, visit: MarketingRefresh.com
26集单集
分享
