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The Biggest Selling Myth: Selling Through Talking
Manage episode 424110807 series 3557116
内容由Charles Spence提供。所有播客内容（包括剧集、图形和播客描述）均由 Charles Spence 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Charles dives into the often misunderstood art of selling. He corrects the misconception that selling is just about having the right answers and emphasizes the importance of asking good questions to uncover real needs and concerns, leading to more impactful conversations.
He outlines a four-step sales strategy and go through relatable stories and practical advice, this episode guides listeners to improve their selling and communication skills.
Here's what you're in for:
02:21 The Biggest Myth in Selling
03:44 Why Questions Matter
04:32 Examples of Simple Questions
05:37 How Conditioning Affects Selling
08:06 Tips for Good Selling
12:42 Stories from Real Life and a Plan
19:40 Wrapping Up and Final Thoughts
About Charles
Charles Spence leads Discera, a leading recruitment firm specializing in the biopharma industry.
He graduated with a biomedical degree, has worked in hospitals (including translation work in Seoul, South Korea), and also spent years doing diabetes research. After doing research and travel, a career in business and science felt the most appropriate.
In 2023, Charles decided to launch his firm - Discera Search. A firm committed to solving the biggest talent needs of early clinical stage SME biotechs on the East Coast and DACH.
Connect with Charles:
LinkedIn: https://www.linkedin.com/in/charles-spence-clinical/
Website: https://www.discera-search.com/
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