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Trends To Win in 2024 With Chris Perry
Manage episode 407098427 series 3557752
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Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs.
In this episode…The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024?
First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows.
In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.
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