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Episode 531 - Using Smells And Sensory Marketing To Increase Influence
Manage episode 443274613 series 3557953
内容由Kurt Mortensen and Kurt W. Mortensen提供。所有播客内容（包括剧集、图形和播客描述）均由 Kurt Mortensen and Kurt W. Mortensen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by male students. Scents were even found to improve scores on job evaluations. Of course, offensive odors can also be used (and have been used) to evoke a negative response.
Sensory Marketing; The Smell of Cinnamon That Made Me Buy
Want to know more about sensory marketing? Get your prospect more involved using their sight, sound, touch, taste, and smell. Join me for this week’s podcast on Using Smells And Sensory Marketing To Increase Influence. Discover how to instantly influence others using the senses.
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