EP 117: How Can I Ethically Market My Coaching Services as a Therapist?

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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics.

Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services.

Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity.

Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical.
• Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell.
• Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic.

Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion

Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies

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