MASTERCLASS: Problem-Solving Through Social Responsibility with Elizabell Marquez of Dreyer’s Grand Ice Cream

Made for Impact

"Our purpose journey was around using our brand as a platform to bring forward and give a place for underrepresented talent... It became a way of working beyond just, hey, this is our purpose journey. It became the way the team started to think about everything we were doing." - Elizabell Marquez

Elizabell Marquez, Chief Marketing Officer at Dreyer’s Grand Ice Cream, shares how one initiative focused on empowering a marginalized creative community by providing a platform for their stories can work towards solving for purpose. Social responsibility isn’t just a buzzword for this company; it is their rally flag, and aligning teams and initiatives towards this concept has helped propel the brand to great heights not only with their consumers, but with their employees.

Elizabell discusses insights into embracing change and the importance of partnerships that align with company missions for lasting impact. Listeners will also hear about the brand's focus on sustainability, and even a sneak peek into new treats for 2024.

Join Gretchen and Elizabell in this sweet and insightful conversation about making a difference through business, community, and, of course, ice cream.

In this episode, you’ll learn:

• The importance of aligning a brand with broader consumer values and societal issues to better reflect and connect with a diverse consumer base.

• The value of strategic partnerships in leveraging brand platforms to promote and integrate underrepresented talents in initiatives.

• Businesses must be agile and responsive to market trends while also considering the environmental impact of their products.

Connect with Elizabell: https://www.linkedin.com/in/elizabell-rivera-marquez-7811b6/

About Dreyer’s Grand Ice Cream: https://www.icecream.com/us/en/brands/dreyers

Get in touch with Gretchen, and let her know which impactful leaders you’d like to hear from: Connect on LinkedIn or Subscribe to our newsletter.

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Strong leaders at all organizational levels are requisites for business success. Gretchen Schott's GrowU Leadership Pathways keeps a leadership ‘pipeline’ flowing to ensure skilled and competent leaders are present throughout every brand in the Threefold Portfolio. This episode of Made for Impact delves into the fourth of six core competencies in this leadership journey – Problem Solving.

Jump into the conversation:

[00:00] Introduction to Elizabell Marquez

[04:52] The 60-year history of Haagen Dazs ice cream

[10:24] Setting a purpose and journey with partnerships

[14:39] Evolving Dreyer’s to meet customer demand for healthier options

[17:31] New flavor sneak peek

[20:29] Elizabell’s advice for aspiring entrepreneurs