280 Exploring the Booming Hair Extensions Industry with Dina Demetriou

Grow My Salon Business Podcast

I have been in the industry a long time, and as a result I’d like to think that I know a lot about all things to do with hair and hairdressing.

But amongst the many areas I don’t know a lot about, or at least that I haven’t had a lot of practical hands-on exposure to, is the ‘Hair Extensions’ side of the business.

But, one thing I do know is that the ‘hair extensions’ business has become a huge part of the hairdressing industry, and as a revenue producer it is certainly not something to be ignored.

My guest on today's Podcast is Dina Demetriou, who is the head of education at ‘Beauty Works’ . They are the market leaders in the hair extension business in the UK and Europe, and they have a global presence in the hair extension industry…

In today’s podcast, we discuss:

• What are the biggest misconceptions around hair extensions?
• The different methods when working with hair extensions.
• Why and how you should start integrating hair extensions into your salon business

And lots more!

IN THIS EPISODE:

[01:07] Meet Dina Dimitriou from Beauty Works

[03:40] Dina's Journey into hair extensions

[05:23] Common objections and misconceptions about hair extensions

[09:11] The Influence of social media and reality TV

[13:26] Discussing hair extensions and hair health

[19:45] The evolution of hair extensions

[21:59] How hair extensions can attract new and existing clients

[24:35] The rise of the extensionist

[25:33] Challenges and success in the extension industry

[28:04] Training and certification for extensionists

[36:12] Retail opportunities and aftercare

[40:04] Pricing strategies for extensions

[47:18] Connecting with Dina and final thoughts

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Until next time!
Antony

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