From Car Dealerships to Digital Empires: Navigating Adversity and Building Innovative Solutions with Brett Sutherlin

Dealer Talk With Jen Suzuki

In this inspiring episode, we sit down with Brett Sutherlin, a remarkable entrepreneur and fellow Northwood University graduate, as he takes us on a journey through his career in the automotive industry and his path to building successful digital companies. Brett shares his background and experiences, highlighting how they shaped his entrepreneurial mindset.

As the owner of car dealerships and the founder of three digital companies, including the highly successful Fusion Zone Automotive, Brett delves into what inspired him to venture into software development and create a groundbreaking solution tailored for the automotive industry. He reveals how he identified the opportunity in the market and mustered the courage to pursue it.

Building a software company from scratch is no easy feat, and Brett openly discusses the challenges and adversities he faced during the early stages. He provides valuable insights into his problem-solving approach and how he overcame setbacks that ultimately led to breakthroughs for his business. Through his personal experiences, Brett emphasizes the importance of fostering a culture within a company that encourages adaptation and embraces core values and fundamentals.

Throughout the conversation, we explore the theme of handling adversity in business and the significance of staying innovative and forward-thinking. Brett shares practical advice on taking calculated risks and reveals the lessons he learned along the way that contributed to his overall success.

This episode is a must-listen for car dealers, managers, and professionals in the industry who face adversity and seek better ways to overcome challenges. Brett's entrepreneurial journey is a testament to the power of stepping out, identifying problems, and focusing on developing innovative solutions. Join us as we delve into his inspiring story and gain valuable insights into building an empire through perseverance, adaptability, and a forward-thinking mindset.

Dealer Talk with Jen Suzuki Podcast |[e-mail] | 800-625-1590 | edealersolutions.com

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