EP 20: Are You Getting Should On?

Ignite Your Champions

I mention in my podcast intro that I'm not going to ‘should’ on you, but I know that a lot of other people — experts and social media gurus— have ‘should’ on you in all sorts of ways. And so I wanna talk about that in this episode. A question that comes up all the time, whether I'm speaking to people at an event or I'm networking with folks one-on-one is, “Can't I just use my personal page for my business? This social media guru told me I could post everything about my business on my personal page.” And of course, in this case, I'm talking about Facebook. When anybody ever asks me this, I have to take a deep breath before I respond because my first thought is “Yikes!” I have seen and heard a lot of ‘shoulds’ from so-called experts, gurus, and influencers over the years. But do you have to do things the way these gurus say? Even when they don’t feel right for you, or are actually against the platform policies and requirements? Sometimes people think it should be hard, and one of my favorite questions to ask is, “What if it were easy?” I would love to hear what you take away from this episode. Come on over to Facebook or Instagram and let me know. If you are looking for a little more DIY-type help to maximize your engagement and grow your community, I invite you to check out my book, Ignite Your Champions which you can find at this link.