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083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin

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Manage episode 444285403 series 3559776
内容由Salesforce Commerce Cloud提供。所有播客内容(包括剧集、图形和播客描述)均由 Salesforce Commerce Cloud 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.

Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.

Show Highlights:

  • Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value.
  • Challenges and solutions for direct-to-consumer brands in omnichannel retail.
  • Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management.
  • Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

  continue reading

94集单集

Artwork
icon分享
 
Manage episode 444285403 series 3559776
内容由Salesforce Commerce Cloud提供。所有播客内容(包括剧集、图形和播客描述)均由 Salesforce Commerce Cloud 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.

Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.

Show Highlights:

  • Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value.
  • Challenges and solutions for direct-to-consumer brands in omnichannel retail.
  • Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management.
  • Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

  continue reading

94集单集

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