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Gated vs. Ungated Content…What’s the Real Answer for B2B Marketers? -- with Anthony Kennada

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内容由Insightly提供。所有播客内容(包括剧集、图形和播客描述)均由 Insightly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing.

In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of a gate of some kind.

He also explains how having a first-party relationship with your audience is vital to lowering the cost of distribution, measuring the impact of content, and connecting audience engagement to bottom-line revenue.

Watch the episode on YouTube.

Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.

Connect With:

• Anthony Kennada: LinkedIn // AudiencePlus website

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

136集单集

Artwork
icon分享
 
Manage episode 428991056 series 3559950
内容由Insightly提供。所有播客内容(包括剧集、图形和播客描述)均由 Insightly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing.

In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of a gate of some kind.

He also explains how having a first-party relationship with your audience is vital to lowering the cost of distribution, measuring the impact of content, and connecting audience engagement to bottom-line revenue.

Watch the episode on YouTube.

Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.

Connect With:

• Anthony Kennada: LinkedIn // AudiencePlus website

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

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