011: Market Competition: Resilience in the Face of Rejection

Learn Cut Flower Growing | Lessons from a seasoned farmer

Listen in as I discuss the unexpected twists of joining larger markets, the harsh reality of being ousted, and the lessons learned along the way. We'll tackle the age-old saying, 'a rising tide lifts all boats,' and I'll share why this might not always ring true. This conversation is a candid look at the business dynamics that often go unseen behind the beauty of our blooms.

Discover the intricacies of local market economies and how healthy competition can drive innovation and maintain high standards. Reflecting on the concept of a flower co-op, I discuss how such collaborations can attract niche customers, like florists and DIY brides, who are essential to our community. Through these stories, gain insights into how promoting American and local flowers can coexist with a shrewd business approach.

Whether you're out in the garden or cozy at home, let's grow together and celebrate every effort that leads to the flourishing of our gardens. Happy growing!

In this episode, you will hear:

• Challenges of competing in city markets and misconceptions about the "rising tide lifts all boats" idiom.

• The unexpected confrontation leading to mutual growth and the concept of a flower co-op to attract niche customers.

• Exclusion from a market due to new regulations and advocating for a fair playing field for all vendors.

• Personal reflections on competition, maintaining standards, and embracing healthy rivalry to foster innovation.

• Importance of supporting local economies and young growers in the urban agriculture landscape.

Resources from this Episode

• Freebie: Learn the secret to Cut and Come Again Flowers - https://www.learncutflowergrowing.com/cut-and-come-again-flowers

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.