52: From Fashion to Interior Design Firm Owner - Karen Herold

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Karen Herold, principal at Studio K in Chicago, shares her journey from studying fashion in Holland to owning her own interior design company. She discusses how her fashion education influences her interior design work, using fashion images as inspiration for color palettes, textures, and overall mood. Karen specializes in designing restaurants, hotels, resorts, and private residences, with a focus on creating personalized spaces for chefs. She emphasizes the importance of building relationships with clients and creating a collaborative design process. Karen also shares insights on growing a design firm and finding the right team size.

In this conversation, Karen shares her insights on client selection and the importance of working with people who align with the values and culture of Studio K. She emphasizes the need to prioritize relationships and take the time to get to know potential clients before committing to a project. Karen also discusses the use of AI tools in the design process and the importance of collaboration and partnerships in the industry. She advises young professionals to trust the process, take their time, and enjoy the journey of connecting the dots in their careers.

LinkedIn: https://www.linkedin.com/in/karen-herold-4b44045/

Studio K: https://www.studiokcreative.com/

BIG THANK YOU TO OUR TEAM!

Editing and Motion Graphics: Gus Bernal

www.gusbernal.com

Instagram: @gus_bernal_film

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Hello, I'm Katelyn Rossier!

A licensed Architect and founder of mentorDINO. I help early and mid-career design professionals have the technical knowledge, professional development skills, and resources they need to not only have successful projects but also be able to step into leadership roles with confidence! The AEC industry doesn’t have to be sink or swim!

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