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The Art of Customer Interviews & How to Do Them Properly (with Brooke Andrus from Eleos Health)
Manage episode 415464315 series 3567011
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This week on the podcast, Niels van Melick dives deep into the art of customer interviews with Brooke Andrus, Senior Content Marketing Manager at Elios Health. Brooke has conducted dozens of customer interviews, and in this episode, she shares her top tips for using them to create B2B content that *actually* resonates with your audience.
Here's what you'll learn in this episode:
- Why customer interviews are key for creating authentic and engaging content.
- How to conduct great interviews, even when you’re short on time.
- How to use customer insights to create content that resonates.
- Solutions to common problems you might face when setting up and doing customer interviews.
Tune in to get useful insights and practical tips to improve your customer interview game.
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH BROOKE:
🔔 LinkedIn: linkedin.com/in/brookeandrus
🌐 Website: eleos.health
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