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E6: Garik Himebaugh: Founder of the Sustainable Fashion Platform Eco-Stylist
Manage episode 441698509 series 3568030
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In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist, to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the importance of making sustainable choices in fashion and how a newly introduced feature allows users to receive specific product links through a subscription model without committing to a purchase.
Quick note: users can sign up for one-time, monthly, or quarterly recommendations, providing flexibility to meet different audience needs.
The conversation also touches on the evolution of Eco-Stylist from its inception over six years ago to its current business model, driven by Garik's passion for solving consumer problems and promoting ethical fashion choices. AJ and Garik also delve into the motivations behind the brand and the unique ways it addresses common shopping challenges faced by conscious consumers aged 25 to 34, often residing in urban areas. Furthermore, the episode features a live audit of the Eco-Stylist website, where AJ offers her insights on improving the user experience, highlighting key areas for enhancement such as website navigation, style quiz clarity, and conversion optimization. Concluding the episode, Garik shares valuable feedback on how to make the user journey more intuitive and effective, ensuring that the benefits of the company’s services are clearly communicated to potential customers.
Chapters: 00:00 Introducing Garik Himebaugh, Founder of Eco-Stylist 01:39 Garik’s Unique Journey to Eco-Stylist 04:16 Understanding Eco-Stylist’s Target Audience 06:10 Conversion Challenges & Solutions: The Style Quiz 08:48 AJ’s Website Audit and Recommendations 09:04 Capturing Email Without Hurting Conversion Rates 09:45 Using a Style Quiz to Boost Conversion 12:36 Designing for the Mobile Experience 13:14 Creating Clarity for Your Primary Actions 14:17 Addressing Carousel Design for Testimonials 15:14 Breaking Down Clear Subscription Benefits 17:12 Using FAQs to Engage Customers 18:31 Picking Your Primary Button Styling 20:11 Addressing Specific Sizing and Shape 23:01 Narrowing Down Specific Style Preferences 23:58 Setting Clear Expectations for Customers 24:32 Garik’s Three Takeaways from The Audit 25:33 How to Connect with Garik & Eco-Stylist
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