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Digital Curb Appeal: Turning Websites into Marketing Machines
Manage episode 413472845 series 3568421
内容由Kerry W. Kirby提供。所有播客内容（包括剧集、图形和播客描述）均由 Kerry W. Kirby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today’s renter is looking for when they visit apartment community websites.
In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-ups to cluttered layouts that fail to resonate with the target audience. The podcast delves into how to weaponize social media to optimize search positioning, through continuous content creation that interlinks the website as the anchor source, while building extensive digital footprints.
Kerry and Jimmy’s Words of Wisdom: “Growing your digital reach does not have to mean increasing your costs. High-performance websites that are automated can create the ultimate marketing stack, without scaling up your headcount.”
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