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First Party Data: The New Goldmine
Manage episode 425568535 series 3569850
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Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction.
They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.
They also talk about the rise of AI and first-party data sharing as critical tools for future advertising efforts. Join Kelly and Todd as they share their opinions on this evolving cookie landscape and what it means for marketers and consumers alike.
Chapters:
- 00:00:00 - Introduction: The Internet's Free, But at What Cost?
- 00:01:00 - Meet Your Hosts: Kelly and Todd Dive In
- 00:03:00 - The Great Cookie Phase-Out: What It Means
- 00:05:00 - Privacy Illusion: The Cookie’s Impact
- 00:08:00 - Your Digital Footprint: Beyond Cookies
- 00:10:00 - Ad Blockers: Are They Effective?
- 00:11:00 - Lazy Clicks: Why We Accept Cookies Anyway
- 00:13:00 - First-Party Data: The New Goldmine
- 00:15:00 - The Shift in Media Buying: What’s Next?
- 00:19:00 - Creative Targeting: Making Every Dollar Count
- 00:21:00 - Memorable Ads: What Stands Out and Why
- 00:22:00 - Wrapping Up: Key Takeaways for Marketers
Links and Resources:
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja De Digital
Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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