Practical Tips for Growing and Scaling Your Online Business

Make Space For More

Episode Summary

Are you ready to take your business to the next level? You’ll feel inspired and equipped after listening to this podcast episode!

Host Melissa Swink interviewed Alina Stansu, founder of The Orange Notebook, about authentic strategies for growing and scaling a business. They discussed Alina’s journey of starting a business during the pandemic, effective lead generation techniques, the importance of building genuine connections, and the lessons she has learned about outsourcing. Alina also spoke about the significance of understanding one's identity in relation to business and shared insights on navigating challenges while maintaining authenticity.

Key Highlights:

• Effective lead generation requires a balance of inbound and outbound strategies.
• Building genuine connections is key to fruitful networking. Your sales outreach should focus on relationship-building.
• Understanding your identity is crucial for business success.
• Investing in your business is important, but do your due diligence, especially when it comes to outsourcing.
• The right support can save time and energy in business growth.
• Authenticity in leadership fosters a strong team culture.

About Our Guest:

Alina Stancu is the founder of The Orange Notebook as well as a Brand Identity Expert & Strategic Advisor. Alina’s background in storytelling means she’ll always find a way to illustrate difficult concepts with a story. With a passion for mindset, self-development and mental health she’s able to spot patterns and explain a client’s actions through a psychological framework that usually allays fears and brings peace. She is committed to caretake their vision of becoming the business leader they wish to become. Alina has over a decade of content and PR expertise, a degree in Marketing, Advertising and PR and has previously set up the entire PR department for a cybersecurity startup in the UK.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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