Signs You Should (or Should NOT) Outsource Your Social Media

Make Space For More

Episode Summary

Let’s talk about something that can be a little controversial: Is it a good idea for business owners to outsource their social media?

In today’s podcast episode, Melissa Swink discusses whether or not to outsource social media. She explores the different opinions on this topic and provides insights for business owners considering this big step. Melissa underscores the importance of authenticity and the need for a collaborative relationship with your chosen service provider. She also discusses setting realistic goals and expectations for outsourcing social media, such as what you can expect for ROI. Tune in to hear both sides of this discussion!

Key Highlights:

• There are differing opinions on whether or not to outsource social media, so it's important to consider what works best for your business.
• Authenticity is key in social media content, whether you do it yourself or outsource it.
• When outsourcing social media, look for a service provider that offers a collaborative relationship and open communication.
• Set realistic goals and expectations around ROI, and consider starting small and gradually expanding.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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