Authority in Search and on Your Website

Ecommerce Traffic & Conversion Podcast

Maximize your eCommerce success by harnessing the power of authority in search and on your website.

In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce presence.

This episode is packed with practical insights to elevate your business. Tune in to this episode to learn from industry experts on how to enhance your online reputation and build trust with your audience.

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Dr. Robert Cialdini is a renowned expert in the science of influence, persuasion, and negotiation, earning international acclaim for his groundbreaking research. His seminal work, "Influence: Science & Practice," has sold over 3 million copies in more than 30 languages, solidifying his status as a New York Times Bestseller. His latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," quickly became a Wall Street Journal and New York Times Bestseller. Known as the "Godfather of Influence," Dr. Cialdini's extensive career includes a Ph.D. from the University of North Carolina, post-doctoral training at Columbia University, and esteemed visiting scholar appointments at top universities like Stanford. As the CEO and President of INFLUENCE AT WORK, he specializes in ethical influence training and corporate keynote programs. His impressive client list features industry giants such as Google, Microsoft, Coca-Cola, and Harvard University.

Connect with Dr. Robert Cialdini:

Website: https://cialdini.com/

Instagram: https://www.instagram.com/teamrobertcialdini/

LinkedIn: https://www.linkedin.com/in/robertcialdini/

Twitter: https://x.com/robertcialdini

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