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09 Redefining Luxury Travel For The Better With Ronald Jacobs
Manage episode 435446553 series 3579445
内容由Rebecca Woolford提供。所有播客内容（包括剧集、图形和播客描述）均由 Rebecca Woolford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
'Luxury' in travel has long been defined by abundance, opulence and excess, often at any cost. In a world where we are finally waking up to our impact on the environment an exciting shift is taking place in hospitality.
No longer defined by opulent accommodations, lavish amenities, and overconsumption, luxury travel experiences are being redefined for the better, driven by a profound shift in what we value. From the superficial surface level, many travellers now seek experiences that go deeper. Moving from ‘consuming’ to ‘conserving’.
My guest today is Ronald Jacobs, general manager of Finca La Donaira in Spain. Working for some of the world’s most ‘luxurious’ hotel brands Ronald's experience left him feeling unfulfilled. In his pursuit of happiness, he finally found what he’d been looking for in the rolling hills of Andalusia. An organic farm and eco-retreat like nothing I've seen before...
What you'll learn in this episode:
- Why this eco retreat and organic farm is the perfect example of redefining luxury
- Why ‘The skin of our planet' is directly linked to both the climate crisis and the solution
- Examples of Finca La Donaira's sustainability projects and visions for the future
- Why authentic, meaningful travel experiences now trump opulence, and lavish luxury
*Join 250 other travel agents and professionals who've gained more confidence and clarity AND are taking meaningful steps in their businesses journey thanks to this masterclass.
*Discover the latest stories and podcast episodes here OR find more content like this on my YouTube channel or over on Instagram.
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