Episode 8: F*ck Being Humble with Stef Sword-Williams

From Overlooked to Fully Booked ®

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.

We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners.

You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

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Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• The name of a business can create both opportunities and challenges.
• Starting a business often stems from a desire to express creativity.
• Self-promotion is essential for success in any field.
• Small events can have a significant impact on community engagement.
• Diverse revenue streams are crucial for business sustainability.
• Warm outreach is more effective than cold pitching.
• Pricing transparency can facilitate better negotiations.
• Creative marketing can be achieved on a budget.
• Building relationships is key to gaining new clients.
• Self-promotion should be a continuous effort, not just a one-time activity.