Ep. 32 | Empathy, Structure, and Soul: A Deep Dive into Adoption Consulting with Rebecca Greenspan

Structure and Soul Podcast

Rebecca Greenspan, founder and CEO of RG Adoption Consulting, takes listeners on a heartfelt journey through the world of domestic adoption in this enlightening conversation. With nearly 500 families guided successfully through the adoption process, Rebecca shares her passion for helping others create their families, emphasizing the intricate and emotional complexities that accompany adoption. Her background in the nonprofit sector, marked by years of fundraising and collaboration with powerful women, laid the groundwork for her entrepreneurial spirit. However, it was her personal experience with infertility that ultimately led her to become an adoption consultant.

After enduring three years of struggles, including numerous insemination attempts, she turned to adoption and found her true calling. The episode highlights not only the practical aspects of her work but also the emotional resilience required to navigate the ups and downs of her clients' journeys.

The episode delves into the importance of understanding the legalities of adoption consulting. Rebecca clarifies her role as a consultant, distinct from that of an agency, and discusses the current landscape of regulations affecting the adoption industry. This critical distinction serves to alleviate confusion surrounding the responsibilities of consultants and the ethical considerations involved in the adoption process.

Throughout the conversation, Rebecca underscores the value of community and collaboration, stressing that competitors can be allies in a shared mission to support families. Her commitment to fostering connections within the industry is evident, as she reflects on the supportive relationships she has built with other professionals, which in turn enrich her own practice.

Listeners are also treated to Rebecca's insights on building a successful business in a niche market. She shares her journey from self-doubt and imposter syndrome to confidently establishing her brand as a trusted expert in adoption consulting. The conversation touches on the significance of marketing, particularly through social media, where consistency is key.

Rebecca emphasizes the importance of being present and engaging with potential clients, using her own experiences to highlight how genuine connection fosters trust and encourages families to reach out. The episode concludes with a powerful reflection on the emotional labor involved in her work, balancing the highs of helping families realize their dreams with the heartbreak of loss and disappointment. Rebeccas story is a testament to the transformative power of resilience, community, and unwavering commitment to a cause that deeply touches the lives of many.

Key Takeaways:

• Rebecca's journey into adoption consulting started unexpectedly after her personal infertility struggles.
• She emphasizes the importance of sharing personal stories to connect and inspire others.
• Building a strong social media presence is crucial for attracting clients in today's market.
• The balance between emotional support and business structure is vital in her consulting work.
• Rebecca believes in the power of positive energy and its impact on client relationships.
• She highlights the need for consultants to understand their clients deeply for better service.

Connect with Rebecca:

• www.rgadoptionconsulting.com

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

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