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259: Protecting Your Brand and Your Ass...ets with Cheryl Hodgson
Manage episode 457261332 series 3594110
内容由Lori Lyons提供。所有播客内容（包括剧集、图形和播客描述）均由 Lori Lyons 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Encore Entrepreneur Podcast, Lori talks with her guest Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners.
Cheryl explains the differences between trademarks and copyrights, the legal processes involved, and the significance of thorough searches to avoid conflicts. She emphasizes viewing intellectual property as a valuable asset and addresses common misconceptions and mistakes. The episode serves as a comprehensive guide for entrepreneurs, offering practical advice on safeguarding their creative assets and navigating legal complexities.
Cheryl's Free Gift: A Free Guide to Protecting Confidential Information and Trade Secrets (and every business has both)
Connect with Cheryl:Cheryl's Website LinkedIn: Cheryl Hodgson
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
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