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03 - How AI is Revolutionising Marketing with Personalisation
Manage episode 443293086 series 3601777
内容由Jade Primrose提供。所有播客内容（包括剧集、图形和播客描述）均由 Jade Primrose 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we explore one of the most transformative developments in modern marketing—how AI is enabling businesses to personalise the customer experience at scale. As consumer expectations evolve, AI allows companies to deliver highly tailored interactions, from product recommendations to automated customer service responses, all in real-time. We discuss the importance of personalisation in maintaining a competitive edge and how AI can take over time-consuming marketing tasks to enhance efficiency.
You’ll also hear practical examples from industry leaders like Netflix and Amazon, illustrating how AI algorithms power their recommendation engines. Additionally, we highlight AI tools such as HubSpot and Seventh Sense, which are designed to help businesses of all sizes optimise email campaigns and customer outreach. By integrating AI into your marketing strategy, you can offer a more seamless, personalised experience that drives customer loyalty and boosts conversions.
If you’re ready to explore the potential of AI in your marketing, this episode provides the insights and tools to get you started.
Connect with Jade here:
If you're a business owner looking to integrate AI into your operations, I’d love to help you explore the possibilities. You can book a call with me here or feel free to reach out via email at primrosecommunications@gmail.com. Let's connect and discover how AI can transform your business!
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