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Q4 Seller Roadmap Revealed - Maximise Online Sales This Holiday Season
Manage episode 451074128 series 3603652
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In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December. They dive headfirst into the nuances of this peak season, highlighting significant sales events like Black Friday and Cyber Monday, and the impact of paydays on customer purchasing behaviour.
Top tip - This year's Black Friday (29th November) falls a week later than last year, requiring retailers to adjust their strategies accordingly.
This episode is your essential guide to capitalising on the season and explores the psychological triggers that drive sales, how weather conditions and seasonal trends influence shopping habits including the rise in online shopping on Christmas Day and the total write-off of sales on New Year's Eve.
Key Takeaways:
- Q4 is crucial for retail sales, with significant events shaping consumer behaviour throughout the season.
- The peak sales activity is driven by Black Friday, Cyber Monday, and the resulting payday effects.
- Understanding the timing of sales events, such as Thanksgiving and Black Friday, is essential for forecasting.
- Weather patterns can significantly influence online shopping trends, particularly during the holiday season.
- Consumer purchasing behaviour shifts after Black Friday, with high-ticket items selling first.
- Sales dynamics vary by region, with different countries exhibiting unique shopping patterns during Q4.
Quote of the Episode:
“When it comes to search volumes, gifts for him, trend in, peak in November, gifts for her, trend and peak in the week before Christmas” - Zamir
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