Ep. 5 Agency 007: Partnerships

The Product Design for Learning Podcast

Navigating the Agency and In-House Dynamic: Insights from Jess Andrews

Episode Summary

In this episode of the Product Design for Learning Podcast, host Greg Arthur sits down with Jess Andrews, a seasoned learning and development professional with experience on both the agency and in-house sides of the table. Jess shares insights into the nuanced relationships between agencies and internal teams, the challenges of making an impact in learning and development (L&D), and how to foster collaboration for successful projects.

Guest Profile

Jess Andrews

Jess is a learning and development expert who recently transitioned to an in-house role at Multiverse after an impactful career working agency-side. She brings a wealth of experience in managing creative projects, building strong client relationships, and implementing innovative L&D solutions.

Key Takeaways

Why Do Internal Learning Teams Use External Agencies?

• Logistical Support: Small teams often need help with scalability and quick turnarounds.
• Creativity and Industry Expertise: Agencies bring fresh ideas, innovative solutions, and cross-industry insights.

Differences Between Agency and In-House Work

• Agency Work: Offers end-to-end control and responsibility but can be overwhelming due to multitasking.
• In-House Work: Requires letting go of control in some areas and focusing on influencing internal stakeholders.

What Makes an Agency-In-House Relationship Successful?

• Clear Communication: Regular check-ins and transparent discussions about goals and challenges.
• Relationship Building: Understanding each other's work styles and stress points fosters collaboration.
• Alignment on Goals: Both parties must be clear about the ultimate objectives to avoid misaligned priorities.

Challenges in Achieving Impact

• Misalignment on goals or poor initial scoping can derail projects.
• Agencies need to balance challenging their clients with respecting internal constraints.

Chapters and Time Stamps

[00:00] – Introduction

Greg Arthur introduces the podcast and welcomes Jess Andrews to discuss the relationship between internal teams and agencies.

[04:30] – Why Internal Teams Use Agencies

Jess explains the dual reasons of logistical support and creative innovation for seeking external help.

[07:20] – Transitioning from Agency to In-House

Jess shares her experiences adjusting to the in-house mindset and managing internal stakeholders.

[14:24] – Building a Successful Agency-In-House Relationship

Discussion on the importance of understanding communication styles, stressors, and shared goals.

[22:05] – What Does It Mean to Make an Impact?

Jess highlights the role of agencies in helping organizations achieve quick, measurable outcomes.

[25:09] – When Agency Use Can Hinder Goals

Exploration of how poor scoping and internal biases can undermine a project’s success.

[33:15] – Managing Differing Opinions and Data Conflicts

Jess and Greg share strategies for reconciling conflicting recommendations between teams.

[42:59] – Advice for Agencies and Internal Teams

Jess offers practical advice for strengthening collaboration and overcoming challenges.

[47:41] – The Future of Agencies and Internal Teams

Jess speculates on evolving dynamics, including potential synergies with contractors and the growing marriage of design and learning.

About the Podcast

The Product Design for Learning Podcast delves into the art and science of designing impactful learning solutions. Each episode features industry experts who share their perspectives on the latest trends, challenges, and strategies in the L&D field. Whether you’re an in-house professional or part of an agency, this podcast offers actionable insights to elevate your projects.