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#52. 2-Step Process to Know the ROI of your Content

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Manage episode 455600481 series 3624512
内容由Anita Dykstra提供。所有播客内容(包括剧集、图形和播客描述)均由 Anita Dykstra 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:

  • Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.

  • Outline of the two-step process for calculating content ROI.

  • Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
  • Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.

This process can help to calculate a content sustainability score, indicating how sustainable your content marketing approach is. A resource which aids this process and gives more insights is shared in the product description.

FREE TOOL - REVEAL YOUR CONTENT ROI SCORE

CONNECT WITH ME ON INSTAGRAM

  continue reading

98集单集

Artwork
icon分享
 
Manage episode 455600481 series 3624512
内容由Anita Dykstra提供。所有播客内容(包括剧集、图形和播客描述)均由 Anita Dykstra 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:

  • Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.

  • Outline of the two-step process for calculating content ROI.

  • Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
  • Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.

This process can help to calculate a content sustainability score, indicating how sustainable your content marketing approach is. A resource which aids this process and gives more insights is shared in the product description.

FREE TOOL - REVEAL YOUR CONTENT ROI SCORE

CONNECT WITH ME ON INSTAGRAM

  continue reading

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