017: How to Be Seen: Scaling Podcast Visibility & Sales with Tahjma VanBuren

Behind the Workflow

What if your podcast episodes could do more than just sit on Apple and Spotify?

In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales.

You’ll learn:

• Why podcasting is the most intimate and impactful content format
• How to repurpose episodes into blogs, emails, and social clips that actually convert
• The #1 mistake podcasters make with repurposing (and what to do instead)
• Why visibility isn’t about you—and how to show up with confidence anyway
• How to build workflows and systems that keep you consistent without the burnout

Whether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places.

🎧 Listen in and discover how to turn your content into connection, and your connection into commerce.

#PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

• 00:00 Introduction and Guest Introduction
• 03:29 The Power of Podcasting
• 05:00 Creating Impactful Content
• 08:50 Podcast Production and Repurposing Strategies
• 21:46 Client Onboarding and Operations
• 26:00 Signature Framework: Content to Community to Commerce
• 30:05 Key Takeaways and Final Thoughts

Connect with Tahjma

• Website: https://www.imovesmanagement.com/
• LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/
• Instagram: https://www.instagram.com/tahjmavanb

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/