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020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win
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内容由Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo提供。所有播客内容（包括剧集、图形和播客描述）均由 Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.
Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.
You’ll learn:
- Why relationships are the #1 growth strategy for podcasters
- The biggest workflow mistakes guests and hosts make
- How to create a 5-star guest onboarding experience
- The truth about programmatic ads and monetizing through RSS.com
- Why strategy and systems separate great podcasts from forgotten ones
#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow
We talk about:
- 00:00 The truth about smooth vs. messy podcast workflows
- 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com
- 03:00 From media sales to mastering podcast relationships
- 05:00 Beyond ads and sponsors: new ways to monetize podcasts
- 07:30 How agencies can help podcasters make more money
- 10:00 Building authentic relationships that drive growth
- 13:00 The most common guest onboarding mistakes
- 16:00 What makes a 5-star guest experience
- 20:00 Why strategy and systems separate great shows from forgettable ones
- 28:00 The right way to handle guest communication and tech hiccups
- 41:00 Programmatic ads explained: how to monetize smarter
- 48:00 Key takeaways: workflows, relationships, and strategy that win
Connect with Greg
- Website: https://rss.com/
- LinkedIn: https://www.linkedin.com/in/gregwasserman/
Connect with us
- Instagram: https://www.instagram.com/gonorthflow
- YouTube: https://www.youtube.com/@gonorthflow
- LinkedIn: https://www.linkedin.com/company/northflow
- X: https://x.com/goNorthflow
- Website: https://northflow.io/
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