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#37 Serve First, Sell Later: How Free Resources Can Transform Your Practice
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In this episode, Sylvia Garibaldi dives into the game-changing strategy of offering free resources as a way to attract and build relationships with potential clients. Sylvia explains how providing value upfront through resources like free downloadable guides and webinars can establish trust and differentiate your practice in a competitive market. She tackles head on the misconception about how free consultations can devalue your services. This episode offers practical insights on how free resources can not only showcase your expertise but also deepen your client relationships.
Resources mentioned:
Click here for a free strategy call
#18 How To Fill Your Prospecting Pipeline
#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary
#8 How to Use Virtual Stages To Bring In New Clients
Key Takeaways:
- Free Resources Build Trust: Offering guides, webinars, and consultations for free positions you as an approachable expert.
- Client Engagement: Free resources give potential clients a no-risk way to experience your expertise, leading to stronger relationships.
- Differentiation: Standing out in a competitive market is easier when you provide valuable resources that showcase your unique knowledge.
- Free Consultations Matter: They allow potential clients to experience your approach and help you determine if they’re the right fit.
Chapter summaries:
- [01:34] Importance of Free Resources
- [05:18] Overcoming Hesitation to Offer Free Resources
- [08:15] Types of Free Resources
- [13:25] Free Consultations
- [16:43] Actionable Strategy for Your Practice
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