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140) Robert Gottlieb, President of Marketing at FOX Sports - SeventySix Capital Sports Leadership Show
Manage episode 373139046 series 2873455
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On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel is joined by Robert Gottlieb. Gotlieb serves as President, Marketing, FOX Sports, a position he was elevated to in September 2022.
As the company’s head of marketing since 2014, Gottlieb’s team consists of strategic planning, marketing services, consumer marketing, in-house and out-of-house creative and is responsible for all aspects of the network’s on-air, off-air and consumer marketing efforts including television, print, online, radio and outdoor creative for FOX Sports, FS1, FS2, FOX Deportes and FOX Sports Digital assets.
Previously, Gottlieb served as FOX Sports’ Executive Vice President, Marketing, a role he held since 2014, Gottlieb has developed and led numerous notable marketing efforts, including the branding and launch of FOX’s immensely successful BIG NOON SATURDAY college football franchise, award-winning campaigns for the FIFA World Cupä and the network launch of WWE Friday Night Smackdown. In addition to key TV properties, Gottlieb has guided the marketing and brand-building efforts of businesses such as FOX Super 6 and the 2021 launch of the United States Football League (USFL).
The FOX Sports in-house creative team, with Gottlieb at the helm, has been widely recognized for excellence by industry peers, having won several awards including seven Sports Emmys, scores of Promax honors, 2020 AdWeek Media Plan of the Year and 2021 Cynopsis Marketer of the Year.
A New York native, Gottlieb graduated with a B.F.A. in film from New York University’s Tisch School of the Arts.
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