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内容由Shelf Impactors™ and Blue Nectar Design提供。所有播客内容(包括剧集、图形和播客描述)均由 Shelf Impactors™ and Blue Nectar Design 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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#S2E23 Shelf Impactors™ Thomas Kolster

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Manage episode 307310537 series 1345573
内容由Shelf Impactors™ and Blue Nectar Design提供。所有播客内容(包括剧集、图形和播客描述)均由 Shelf Impactors™ and Blue Nectar Design 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re all striving for purpose - what is it, do brands need one to make change happen? 2. THE HERO TRAP - we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more? 3. THE ANTI-AD WORLD - Why Advertising is a dying medium, or at least evolving big time 4. OPTIMISTIC FUTURES - Go big or go home - what an exciting time to be making real change a reality…what are we excited about? --------------------------------- Thomas Kolster: Website - www.thomaskolster.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey
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51集单集

Artwork
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Manage episode 307310537 series 1345573
内容由Shelf Impactors™ and Blue Nectar Design提供。所有播客内容(包括剧集、图形和播客描述)均由 Shelf Impactors™ and Blue Nectar Design 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re all striving for purpose - what is it, do brands need one to make change happen? 2. THE HERO TRAP - we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more? 3. THE ANTI-AD WORLD - Why Advertising is a dying medium, or at least evolving big time 4. OPTIMISTIC FUTURES - Go big or go home - what an exciting time to be making real change a reality…what are we excited about? --------------------------------- Thomas Kolster: Website - www.thomaskolster.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey
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51集单集

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