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EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber
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内容由Lauren Loreto提供。所有播客内容（包括剧集、图形和播客描述）均由 Lauren Loreto 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management.
Find Steph & The Weber Co online:
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
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