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19. The future of Martech and data insights for retailers with Rajan Kumar
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Rajan Kumar is the Co-Founder and Managing Director of The Lumery, a Martech consultancy who work with some of Australia's largest retailers.
In the latest installment of The Interviews for SHOPOLOGY, Dr Jason Pallant interviewed Rajan about the role of data, insights, and Martech in retail. They cover:
- The rise of Martech and the six new functions of marketers
- The importance of data and insights to understand customers
- Overcoming challenges retailers face in connecting data sources
- Having a plan for how data will be used, not just collected
- The future of Martech and data insights for retailers
Listen in for great insights, and subscribe for future episodes!
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Visit our website for more information about Louise Grimmer and the retail consultancy Shopology - www.shopology.com.au
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