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10 Steps to Create a Social Media Strategy That Works for Your Small Business
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Season 3, Episode 30: Show Up and Be Heard
Today’s episode of the podcast is a solo episode all about creating a social media strategy that works for your business - tune in to hear me guide you through the essentials, from setting clear goals that align with your business to understanding your audience and choosing the right platforms.
I’ll also share ten key components of a successful strategy, including benchmarking your performance, crafting engaging content, measuring success with KPIs, and conducting competitor analysis.
BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
- What a social media strategy is
- Why having a social media strategy as a small business owner is important
- Ten things to include in your social media strategy
If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!
CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
00:00 Kickstarting Your Social Media Strategy
03:07 Understanding the Importance of a Social Media Strategy
05:54 Setting Clear Goals for Social Media
08:55 Benchmarking Your Current Position
12:08 Identifying Your Ideal Customer
14:57 Choosing the Right Platforms
17:47 Crafting Your Content Strategy
21:00 Measuring Success with KPIs
23:51 Conducting Competitor Analysis
27:09 Engagement: The Key to Social Media Success
28:31 Reviewing and Adapting Your Strategy
IF YOU LOVED THIS, YOU'LL ALSO LOVE:
- Social media made simple: a framework to reduce the overwhelm
- What does Social Media engagement really mean - and how to do it
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EPISODE TRANSCRIPT
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Podcorn - https://podcorn.com/privacy
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