The Difference Between Business Strategy & Planning

Small Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU ARE UNSURE IF YOU ARE PROPERLY STRATEGIZING YOUR BIZ

In this episode, I’m diving into the difference between planning and strategy—and why nailing both is the key to seeing real growth in your business. If you’ve ever thought, “I’m doing all the things—posting, emailing, showing up consistently—but nothing’s moving,” this episode is for you.

Here’s the thing: having a plan is great (think: posting 5x a week or sending one email a month), but if there’s no strategy behind it, it’s just busy work. Strategy is where the magic happens. It’s about how you communicate, the messaging you use, and the sequence you follow to make everything you’re doing actually resonate with your audience.

I’ll break down the difference between quantity (how often you post) and quality (how well your content resonates), and why simply being consistent isn’t enough. We’ll talk about how to create a plan and a strategy that work together to elicit the response you want—whether that’s more sales, engagement, or visibility.

If you’re already looking ahead to 2025 and feeling overwhelmed by everything you think you need to do, this episode will help you simplify. We’re getting clear on how to blend strategy and planning so you can hit your goals without spinning your wheels.

Topics We Discuss: Strategic Planning, Business Growth, Effective Messaging, Content Strategy, Aligning Plans with Strategy

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