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From Planner to Personal Brand: How to Make Your Mark - Derek Pollard, PdD [Founder & Writer]
Manage episode 443246978 series 3584470
内容由Financial Planning Association National Capital Area Chapter提供。所有播客内容（包括剧集、图形和播客描述）均由 Financial Planning Association National Capital Area Chapter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Smarter Planner podcast, host Belle Osvath, CFP®, interviews Derek Pollard, Ph.D., founder of Constellar Creative, about the importance of personal branding for financial planners. They dive into strategies for crafting a unique, consistent brand that reflects your story and expertise, even if you're part of a larger organization. Derek emphasizes that personal branding is more than just a buzzword—it's about presenting your skills, mission, and vision in a way that resonates with your ideal clients.
Derek shares insights on how to build a brand that stands out, even when working under a firm's corporate branding. He discusses the importance of consistency across all platforms—social media, websites, and in-person interactions—to create a cohesive brand experience. Whether you're an independent advisor or working within a firm, Derek offers practical advice on how to start small, audit your current branding, and build from there. He also highlights the value of partnering with marketing experts if you are unsure how to tell your story best.
You can reach Derek on LinkedIn or at his website, Constellar Creative.
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The Smarter Planner Podcast is a product of the Financial Planning Association National Capital Area Chapter (FPA NCA). All information is for educational and informational purposes only. Belle Osvath and the FPA NCA do not endorse or recommend any people, products, or services featured or discussed in this podcast.
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