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Chinese Language Day - The Social Media Podcast
Manage episode 290515683 series 2150259
内容由The Social Media Podcast with Simon Scholes and Simon Scholes提供。所有播客内容(包括剧集、图形和播客描述)均由 The Social Media Podcast with Simon Scholes and Simon Scholes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are.
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