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#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

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Manage episode 455890943 series 3326218
内容由Mekanism and Jason Harris and Jason Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 Mekanism and Jason Harris and Jason Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.
What’s in this episode?
  • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
  • Tips for creating meaningful client-agency relationships that stand the test of time.
  • How training gaps are impacting the marketing industry—and what we can do about it.

Brought to you by Mekanism.
  continue reading

106集单集

Artwork
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Manage episode 455890943 series 3326218
内容由Mekanism and Jason Harris and Jason Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 Mekanism and Jason Harris and Jason Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.
What’s in this episode?
  • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
  • Tips for creating meaningful client-agency relationships that stand the test of time.
  • How training gaps are impacting the marketing industry—and what we can do about it.

Brought to you by Mekanism.
  continue reading

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