))
General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
Manage episode 449640958 series 3326218
内容由Mekanism and Jason Harris and Jason Harris提供。所有播客内容（包括剧集、图形和播客描述）均由 Mekanism and Jason Harris and Jason Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards.
Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.
In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.
On today’s episode you’ll learn:
*This episode originally aired in October 2023
…
continue reading
Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.
In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.
On today’s episode you’ll learn:
- How a company that’s not only a household name, but 167 years old – can still disrupt their categories.
- What makes an idea not only great, but a scalable $50 million business idea.
- The value of good old fashioned pen and paper when framing and solving big picture problems.
- There’s no company so big that it shouldn’t keep finding new opportunities for growth.
*This episode originally aired in October 2023
106集单集
分享
